brian barnes // content strategy

Copywriting. Copyediting. Brand Campaigns. Publishing.

I’m Brian — most recently the Head of Publishing for Bigger Bolder Baking, a globally known baking show and online destination for bakers everywhere. After 13+ years in online editorial, I’m here to help you grow.

More Than a Decade of SEO Expertise

I learned best SEO practices in 2011, and have been continually updating my skills, growing with the SEO landscape. Over the years, I’ve enjoyed teaching others and applying what I know for B2C, B2B, and content-based websites in a meaningful way. No gimmicks, just measurable results.

Copywriting

I’m a writer at heart and my passion lies with words. Despite moving into management roles over the past decade, I still dive into copy and am able to seamlessly match tone and voice wherever I go.

Editing

I’m an effective editor that strives to have a unique relationship with writers — one based on trust. Efficient at making changes on the fly and giving actionable, non-busy work notes, I’ve helped countless writers grow into content creators with a firm grasp of SEO and storytelling.

Brand Campaigns

I’ve worked with major brands on developing content that integrates their products and ads into production pipelines and customized content with measurable results. Brands like Amazon, Ghirardelli, Subzero/Wolf, GoodCook, and more.

Growing Communities

Having a direct relationship with people who love you, your brand, or your product is paramount. I’ve grown email lists for direct communication campaigns and managed social media teams which responded to every single comment and question across YouTube, Facebook, and our website, so I know for a fact that relationships matter.

CHECK OUT MY PORTFOLIO

Let’s Chat

If you’re interested in my services — and hiring a rad Ohioan-turned-Southern-Californian — then I’d love to hear from you.

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